Companies Behaving Badly is a bold, investigative media brand focused on exposing corporate misconduct and holding powerful organisations accountable.
BRAND IDENTITY
RESPONSIVE WEB DESIGN
CHARACTER DESIGN
HQ: FLORIDA, US • YEAR: 2025
The Solution
Developed a complete brand identity and designed and built a responsive website that translates its gritty, unapologetic tone seamlessly across desktop and mobile.
CBB is a strongly social-first brand, using its platforms to communicate messages and engage its audience. As part of this, I’ve created a wide range of templates and post styles that fully leverage and express the brand.
Collaborated with an animator to develop a set of characters designed to extend the brand. Used across social content and video, each character brings a distinct perspective. The bear is blunt, unapologetic, and frustrated with the current state of companies, while the owl is more optimistic, championing the potential for change.
The animator created the original designs, which I then translated into 3D characters using AI tools.
First YouTube video featuring the bear character, investigating and reporting on Pfizer’s Depo-Provera.